employment work at Apple · public-record · verified 2026-07-24
Apple Search Ads onboarding carousel
Advertisers needed to understand how placements could appear across the App Store before committing to a campaign.

employment work at Apple · public-record · verified 2026-07-24
Advertisers needed to understand how placements could appear across the App Store before committing to a campaign.

Education had to fit inside a production booking flow, respect the platform design system, and roll out safely.
Turn the explanation into an interactive placement carousel inside the existing task instead of sending people to detached documentation.
A bounded onboarding interaction that made placement differences inspectable in the context where the decision was made.
No Apple customer or campaign data is included in this public record.
The interaction used structured controls, focus behavior, and non-color state cues within the production system.
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